Index

A

ad_spend_parameters (class in pysimmmulator.param_handlers) adstock_parameters (class in pysimmmulator.param_handlers)

aggregation_level (pysimmmulator.param_handlers.output_parameters attribute) alpha_saturation (pysimmmulator.param_handlers.adstock_parameters attribute)

B

base_p (pysimmmulator.param_handlers.baseline_parameters attribute) baseline_parameters (class in pysimmmulator.param_handlers)

basic_parameters (class in pysimmmulator.param_handlers) basic_params (pysimmmulator.param_handlers.baseline_parameters attribute) batch_study (class in pysimmmulator.study)

C

calculate_channel_roi() (pysimmmulator.simulate.simmm method) calculate_conversions() (pysimmmulator.simulate.simmm method) campaign_spend_mean (pysimmmulator.param_handlers.ad_spend_parameters attribute) campaign_spend_std (pysimmmulator.param_handlers.ad_spend_parameters attribute) channels_clicks (pysimmmulator.param_handlers.basic_parameters attribute) channels_impressions (pysimmmulator.param_handlers.basic_parameters attribute) check() (pysimmmulator.param_handlers.ad_spend_parameters method) (pysimmmulator.param_handlers.adstock_parameters method) (pysimmmulator.param_handlers.cvr_parameters method) (pysimmmulator.param_handlers.media_parameters method)

consolidate_dataframe() (pysimmmulator.simulate.simmm method) create_geos() (pysimmmulator.geos.geos method) create_random_geos() (pysimmmulator.geos.geos method) cvr_parameters (class in pysimmmulator.param_handlers)

D

define_basic_params() (in module pysimmmulator.load_parameters)

distribute_to_geos() (in module pysimmmulator.geos)

E

error_std (pysimmmulator.param_handlers.baseline_parameters attribute)

evaluate_params() (pysimmmulator.param_handlers.basic_parameters method)

F

finalize_output() (pysimmmulator.simulate.simmm method)

frequency_of_campaigns (pysimmmulator.param_handlers.basic_parameters attribute)

G

gamma_saturation (pysimmmulator.param_handlers.adstock_parameters attribute) generate() (pysimmmulator.study.batch_study method) (pysimmmulator.study.study method)

generate_dynamic() (pysimmmulator.study.batch_study method) (pysimmmulator.study.study method) geos (class in pysimmmulator.geos) get_data (pysimmmulator.simulate.multisimmm property)

L

load_config() (in module pysimmmulator.load_parameters)

M

max_min_proportion_on_each_channel (pysimmmulator.param_handlers.ad_spend_parameters attribute) media_parameters (class in pysimmmulator.param_handlers) module pysimmmulator.geos pysimmmulator.load_parameters pysimmmulator.param_handlers pysimmmulator.simulate pysimmmulator.study pysimmmulator.visualize

multisimmm (class in pysimmmulator.simulate)

N

noisy_cpm_cpc (pysimmmulator.param_handlers.media_parameters attribute)

noisy_cvr (pysimmmulator.param_handlers.cvr_parameters attribute)

O

output_parameters (class in pysimmmulator.param_handlers)

P

plot_clicks() (pysimmmulator.visualize.visualize method) plot_impressions() (pysimmmulator.visualize.visualize method) plot_revenue() (pysimmmulator.visualize.visualize method) plot_spend() (pysimmmulator.visualize.visualize method) pysimmmulator.geos module pysimmmulator.load_parameters module

pysimmmulator.param_handlers module pysimmmulator.simulate module pysimmmulator.study module pysimmmulator.visualize module

R

revenue_per_conv (pysimmmulator.param_handlers.basic_parameters attribute) roi (pysimmmulator.study.study property)

run() (pysimmmulator.simulate.multisimmm method) run_with_config() (pysimmmulator.simulate.simmm method)

S

simmm (class in pysimmmulator.simulate) simulate_ad_spend() (pysimmmulator.simulate.simmm method) simulate_baseline() (pysimmmulator.simulate.simmm method) simulate_cvr() (pysimmmulator.simulate.simmm method)

simulate_decay_returns() (pysimmmulator.simulate.simmm method) simulate_media() (pysimmmulator.simulate.simmm method) start_date (pysimmmulator.param_handlers.basic_parameters attribute) stash_outputs() (pysimmmulator.simulate.multisimmm method) study (class in pysimmmulator.study)

T

temp_coef_mean (pysimmmulator.param_handlers.baseline_parameters attribute) temp_coef_sd (pysimmmulator.param_handlers.baseline_parameters attribute) temp_var (pysimmmulator.param_handlers.baseline_parameters attribute) trend_p (pysimmmulator.param_handlers.baseline_parameters attribute)

true_cpc (pysimmmulator.param_handlers.media_parameters attribute) true_cpm (pysimmmulator.param_handlers.media_parameters attribute) true_cvr (pysimmmulator.param_handlers.basic_parameters attribute) true_lambda_decay (pysimmmulator.param_handlers.adstock_parameters attribute)

U

update_bias() (pysimmmulator.study.study method)

update_roi() (pysimmmulator.study.study method) update_stdev() (pysimmmulator.study.study method)

V

validate_config() (in module pysimmmulator.load_parameters)

visualize (class in pysimmmulator.visualize)

Y

years (pysimmmulator.param_handlers.basic_parameters attribute)